توسعه کارآفرینی در گردشگری روستایی: مطالعه موردی روستاهای کلان شهر مشهد

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار دانشکده مدیریت و حسابداری، دانشگاه سیستان و بلوچستان

2 کارشناس ارشد مدیریت کارآفرینی، دانشکده کارآفرینی، دانشگاه سیستان و بلوچستان

چکیده

هدف پژوهش حاضر شناسایی و اولویت‌بندی عوامل مؤثر بر توسعه کارآفرینی در گردشگری روستاهای پیرامون کلان‌شهر مشهد بود. در این راستا، پس از بررسی‌های اسنادی و جمع‌آوری نظرات کارشناسان و خبرگان، پرسشنامه‌ای مبتنی بر مقایسات زوجی تحلیل سلسله‌مراتبی داده‌ها (AHP) و بر اساس مدل ارزیابی داخلی و خارجی سوات (SWOT) حاوی عوامل یافته‌شده طراحی شد و مورد تجزیه و تحلیل قرار گرفت. بر اساس نتایج به‌دست‌آمده، زیرمعیارهای «قابلیت بالای بالقوه و بالفعل گردشگری منطقه» و «وجود امنیت عمومی در منطقه» از جمله نقاط قوت و نیز «فرهنگ ضعیف کارآفرینی در میان ساکنان منطقه» و «هزینه بالای لوازم و تجهیزات از جمله نقاط ضعف شناخته شدند. همچنین، «وجود راه‌های متنوع‌تر برای کسب درآمد» و «فراهم‌سازی زمینه مشارکت جامعه محلی در تصمیم‌گیری» از جمله فرصت‌ها و نیز «مهاجرت منفی مردم روستانشین» و «کم‌رنگ شدن فرهنگ بومی روستاها به دلیل ورود کارآفرینان از سایر نقاط» از مهم‌ترین تهدیدها شناخته شدند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Development of Entrepreneurship in Rural Tourism: A Case Study of Villages on Mashhad Metropolis of Iran

نویسندگان [English]

  • Mahdi Kazemi 1
  • Farideh Arhami 2
1 Corresponding Author and Associate Professor, Faculty of Management and Accounting, University of Sistan and Baluchestan, Iran
2 MA Graduate in Entrepreneurship Management, Faculty of Entrepreneurship, University of Sistan and Baluchestan
چکیده [English]

Rural tourism is a new source of income and employment and a context for rural sustainable development. This study aimed at investigating the factors affecting the development of entrepreneurship in rural tourism in Mashhad Metropolis of Iran. For this purpose, the concerned researches were investigated and the opinions of experts were collected in the first place. Then, an AHP questionnaire was designed and a SWOT analysis was conducted in snowball sampling method. Based on the results, the most important sub-factors associated with the strengths were "the high actual and potential functionality of the tourism" and "the public security" in the area and those with the weaknesses were "the weak culture of entrepreneurship among the residents" and "the high cost of supplies and equipment". In addition, the sub-factors of "the existence of more varied ways to obtain income" and "paving the ground for the local community participation in decision-making" were known as the most important opportunities; and finally, "the rural negative immigration" and "the cultural alienation of the villages with the arrival of entrepreneurs from other areas" were found the highest significant threats.

کلیدواژه‌ها [English]

  • Entrepreneurship
  • Development
  • Rural tourism
  • AHP
  • Mashhad (Villages)
  • Iran

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