توسعة کارآفرینی در گردشگری روستایی: مطالعة موردی روستاهای کلان‏شهر مشهد

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشیار دانشکدة مدیریت و حسابداری، دانشگاه سیستان و بلوچستان

2 کارشناس ارشد مدیریت کارآفرینی، دانشکدة کارآفرینی، دانشگاه سیستان و بلوچستان

چکیده

هدف پژوهش حاضر شناسایی و اولویت‏بندی عوامل مؤثر بر توسعه کارآفرینی در گردشگری روستاهای پیرامون کلان‏شهر مشهد بود. در این راستا، پس از بررسی‏های اسنادی و جمع‏آوری نظرات کارشناسان و خبرگان، پرسشنامه‏ای مبتنی بر مقایسات زوجی تحلیل سلسله‏مراتبی داده­ها (AHP) و بر اساس مدل ارزیابی داخلی و خارجی سوات (SWOT) حاوی عوامل یافته‏شده طراحی شد و مورد تجزیه و تحلیل قرار گرفت. بر اساس نتایج به‏دست‏آمده، زیرمعیارهای «قابلیت بالای بالقوه و بالفعل گردشگری منطقه» و «وجود امنیت عمومی در منطقه» از جمله نقاط قوت و نیز «فرهنگ ضعیف کارآفرینی در میان ساکنان منطقه» و «هزینه بالای لوازم و تجهیزات از جمله نقاط ضعف شناخته شدند. همچنین، «وجود راه‏های متنوع‏تر برای کسب درآمد» و «فراهم‏سازی زمینه مشارکت جامعه محلی در تصمیم‏گیری» از جمله فرصت‏ها و نیز «مهاجرت منفی مردم روستانشین» و «کم‏رنگ شدن فرهنگ بومی روستاها به دلیل ورود کارآفرینان از سایر نقاط» از مهم‏ترین تهدیدها شناخته شدند.

کلیدواژه‌ها


عنوان مقاله [English]

Development of Entrepreneurship in Rural Tourism: A Case Study of Villages on Mashhad Metropolis of Iran

نویسندگان [English]

  • Mahdi Kazemi 1
  • Farideh Arhami 2
1 Corresponding Author and Associate Professor, Faculty of Management and Accounting, University of Sistan and Baluchestan, Iran
2 MA Graduate in Entrepreneurship Management, Faculty of Entrepreneurship, University of Sistan and Baluchestan
چکیده [English]

Rural tourism is a new source of income and employment and a context for rural sustainable development. This study aimed at investigating the factors affecting the development of entrepreneurship in rural tourism in Mashhad Metropolis of Iran. For this purpose, the concerned researches were investigated and the opinions of experts were collected in the first place. Then, an AHP questionnaire was designed and a SWOT analysis was conducted in snowball sampling method. Based on the results, the most important sub-factors associated with the strengths were "the high actual and potential functionality of the tourism" and "the public security" in the area and those with the weaknesses were "the weak culture of entrepreneurship among the residents" and "the high cost of supplies and equipment". In addition, the sub-factors of "the existence of more varied ways to obtain income" and "paving the ground for the local community participation in decision-making" were known as the most important opportunities; and finally, "the rural negative immigration" and "the cultural alienation of the villages with the arrival of entrepreneurs from other areas" were found the highest significant threats.

کلیدواژه‌ها [English]

  • Entrepreneurship
  • Development
  • Rural tourism
  • AHP
  • Mashhad (Villages)
  • Iran
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