عنوان مقاله [English]
نویسندگان [English]چکیده [English]
The low performance of surface irrigation and problems like over-consumption of underground water led implementing organizations to invest extensively for the development of water saving technologies in recent years. Despite government significant supports, farmers were reluctant to adopt it. This article tries to explain the behavior of the farmers in Billow village of Marivan county. It used case study and multi perspective analysis. A case study deeply explores interactions betweeen different factors that create change in a specific phenomenon and provides researchers with a general and comprehensive conception of it. Farmers, extension experts, and executive mangers of cooperatives analyse the information. Findings indicate that organizational pressures, provision of subsidised credit, and no obligation to pay for construction costs have contributed to diffusion and adoption of the concerned innvoation. The most important factors that influence farmers decision to discontinue the application of this thechnology are: a) farmers charecteristics such as agedness, low literacy, low skill, farm fragmentation; b) incompatibility of technology due to high level of hydrostatics in the region, excessive rainfall, windy regional condition, high quality of clayey lands, availability of water in the region, and low quality land pieces; and c) weak executive system.