نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
The present study was conducted with the aim of identifying and analyzing the opportunities and challenges of new rural businesses in creating sustainable employment in Soltaniyeh County. This study is applied in terms of purpose and descriptive-analytical in nature, and the data were collected using a survey method. The data collection tool is a researcher-made questionnaire with two sections of personal information and main research indicators, which is designed with a five-point Likert scale. The statistical population included rural households in Soltaniyeh County, and based on the Cochran formula, 464 questionnaires were distributed among rural households. Village sampling was done using spatial classification and questionnaire distribution was done using a quota method. The data were analyzed using SPSS statistical tests and the ARAS multi-criteria decision-making model. The results showed that only a limited number of villages (18.75 percent) are in a very favorable situation in terms of business opportunities, while nearly half of the villages are in unfavorable or very unfavorable conditions in terms of infrastructure, finance, and institutions. According to this model, in addition to limited access to development resources, most villages face major challenges in terms of access to capital, weak support networks, institutional incoherence, and lack of entrepreneurial infrastructure, which are serious obstacles to the sustainability of new businesses. In addition, the ranking of villages in terms of challenges showed that there is a clear heterogeneity between regions; such that 37.5 percent are in the favorable and very favorable level and the same proportion is in the unfavorable and very unfavorable level.In addition, the ranking of villages in terms of challenges showed that there is a clear heterogeneity between regions; such that 37.5 percent are in the favorable and very favorable level and the same proportion is in the unfavorable and very unfavorable level.nd very unfavorable level.
کلیدواژهها English
