Introduction-
Rural buildings as a place of business have an important place in economic prosperity of village. However, few studies have investigated how architecture affects the development of rural business. rural buildings divide into three groups: direct acquisition buildings (sales and tourism), production buildings (agriculture, animal husbandry and processing) and hybrid buildings (farm and tourism housing). sales and tourism buildings as a platform for direct income, plays a pivotal role in the financial success of the rural business. Instead, these spaces need a high standard level of urban and modern architecture that in addition to the initial cost and financial burden, can cause damage of "rural quasi - urbanization" and its solution is to use local and native materials and methods, in contrast, modern interior layout to increase the welfare of the customer. despite its great importance in the local economy, production buildings (breeding and processing) are faced with mortality and losses due to pest penetration and the solution is to use washable and disinfected materials and sanitary details for disposal of insect, pest control and ventilation in making these plants. however, hybrid buildings help to reduce the initial cost of building, due to the nuisance of the business (domestic animal husbandry) with habitation, in case of lack of proper separation and increase of compatibility, caused to remove these spaces by the people of the village.in this study, architectural factors of rural business prosperity in the view of producers and business owners in mountainous villages of northern iran have been studied. innovation of this research is considering and compare of three groups of rural buildings (manufacturing, sales - tourism and combined) and the difference of view in poor, medium and developed villages.
Materials and Methods-
this research is a qualitative - quantitative study and exploratory factor analysis. after reviewing the literature, object - content table and questionnaire design were done. validity of questionnaire assessed through experts and to increase the reliability, the questionnaire was conducted in pilot and Cronbach's test was used. after consulting and studying the Manzoomeh plan, district 7 of babol was selected. statistical population was rural business owners and producers and random cluster sampling method and sample size, 180 were determined in three clusters. in the first stage, comparison of cluster of poor, medium and developed villages was done. in the second step, the identification of the factors done by software and exploratory naming (via analysis of components key word) was done. in the first order 32 factors were determined that due to the multiplicity and impossibility of structural relationship, factor analysis was performed again and 21 of the 32 first order factors were classified under 7 second order factors. these factors were classified in Amos software and finally an evaluable structural model with 7 main factors and 20 components was obtained.
Results and Discussion-
the results of the first step analysis showed the difference between three clusters developed, medium and poor in the form of modernism versus nativism. for example, the cluster of developed villages mostly agreed on the centralized construction of productive spaces and sales - tourism spaces which means separating business from rural housing that leads to quasi - urbanization of developed villages. in the average cluster, there was no significant difference with the developed cluster, but in contrast, the poor villages agreed on some sentences including support - based low cost solutions, barrier removal, use of home spaces and tools and available agricultural products.
Conclusions-
The results of the second step identified the factors affecting the following rural business prosperity: The development and support of the village is "massive, sprawling, and the employment of the village" and " the resistance of the home-tourism, the approval of the silk support." The factor of outdoor architecture: "changing, ratio / adaptation and proximity," "native exhibition and museum location," "development of silks breeding and sale," " water management and wood production as sustainable materials." The business architecture's sustainable principles, indigenous tourism farm, Village-Creative Farm and Compatibility.it is suggested that in order to develop an architectural plan and design, first of all these factors will be determined in the area and in consultation with experts, entrepreneurs and local experts. the study of this research in the same villages can be rich. it is also suggested that more research be done to provide solutions for development and integration of findings into programs such as conductive plan and sustainable employment of rural system.