برنامه ریزی راهبردی توسعه گردشگری روستایی با استفاده از مدل متاسوات (مطالعه موردی: روستای حیدرآباد، دهستان میشخاص)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار گروه جغرافیا و برنامه ریزی روستایی، دانشکده علوم انسانی، دانشگاه زنجان، زنجان، ایران.

2 مربی گروه جغرافیا و برنامه ریزی روستایی، دانشکده علوم اجتماعی، دانشگاه پیام نور، تهران، ایران.

چکیده

گردشگری روستایی به‌عنوان یکی از اشکال مهم گردشگری و موتور محرکه توسعه محیط‌های روستایی از مهمترین مواردی است که نیازمند اتخاذ برنامه‌های راهبردی فضایی منسجم متناسب با شرایط بومی است. در چارچوب این برنامه ریزی، تمامی ظرفیت‌های قابل عرضه در حوزه گردشگری از طریق پیوندهای فضایی به‌صورتی یکپارچه برنامه‌ریزی شده و با در نظر گرفتن بازیگران متعدد و متفاوت توسعه این نوع گردشگری و نقش و جایگاه آنها در فرایند مدیریتی، راهبردهای از مدیریت فضایی گردشگری ارائه می‌دهد. از این‌رو هدف این پژوهش، شناسایی منابع و قابلیت‌ها و جایگاه روستا در میان سایر رقبا و ارائه راهبردهای توسعه گردشگری روستایی در منطقه مورد مطالعه است. روش پژوهش، از نظر هدف کاربردی و از نظر روش توصیفی– تحلیلی و روش گردآوری اطلاعات و داده‌ها کتابخانه‌ای و میدانی است. جامعه آماری پژوهش گروه خبرگان در نظر گرفته شده است. در نهایت با استفاده از تکنیک متاسوات به معرفی جایگاه روستا و راهکارهای اجرایی متناسب پرداخته شده است. نتایج نشان داد که راهبردهای نظیر توسعه‌ی اکوتوریسم به‌عنوان مهم‌ترین پتانسیل درونی روستا، بابهره‌گیری از مناظر طبیعی از طریق تجهیز منطقه به اقامتگاه‌های موقتی و دائمی و ...، تلاش برای معرفی روستا در سطح فرامنطقه‌ای به‌عنوان مرکز زردآلود و حمایت از ثبت برندسازی آن با تبلیغ و اطلاع‌رسانی وسیع، زمینه‌سازی و بهره-گیری از سرمایه‌گذاران بخش خصوصی از طریق اعطای تسهیلات، مشارکت دادن گردشگر در فرایند ساخت و فرآوری محصولات و حذف واسطه ها در ارائه محصولات باغی داخل روستا به بازار دارای بیشترین تاثیرگذاری بوده و بیشترین وزن را در بین سایر عوامل دارند.

کلیدواژه‌ها

عنوان مقاله [English]

Strategic Planning for Rural Tourism Development Using the Meta-SWOT Model (Case Study: Hyderabad Village, Mishkhas District)

نویسندگان [English]

  • B. Mohammadi Yeganeh 1
  • M. Nikseresht 2
1 Associate Professor of Geography and Rural Planning, Faculty of Humanities, Zanjan University, Zanjan, Iran.
2 Instructor, Department of Geography and Rural Planning, Faculty of Social Sciences, Payame Noor University, Tehran, Iran.
چکیده [English]

Rural tourism as one of the important forms of tourism and the driving force behind the development of rural environments is one of the most important issues that require the adoption of coherent strategic plans in accordance with the potentials and local conditions of the region. In the framework of this planning, all the capacities and assets that can be offered in the field of rural tourism through spatial links are integrated. Also taking into account the numerous and different actors in the development of this type of tourism and their role and position in the process strategies from tourism spatial management are offered. Therefore, the purpose of this study is to identify the resources and capabilities and position of the village among other competitors and to present rural tourism development strategies in Hyderabad village located in Mishkhas district of Ilam province. The research method is descriptive-analytical and the method of collecting information and data is documentary and field. The statistical population of the study has been a group of experts. Finally, using the Meta-SWOT technique, the position of the village and appropriate executive strategies has been introduced. The results showed that among the investigated factors, 4 ecotourism development strategies as the most important internal potential of the village which have the most influence and weight are the use of natural landscapes by equipping the area with temporary and permanent residences, etc.; trying to introduce the village at the extra-regional level as an apricot center and supporting the registration of its branding with wide publicity and information; laying the groundwork for investment and taking advantage of private sector investors by granting facilities; involving tourists in the process of making and processing products and eliminating middlemen in providing garden products from the village to the market.

کلیدواژه‌ها [English]

  • Strategic Planning
  • Rural Tourism
  • Meta-SWOT Model
  • Hyderabad Village
  • Mishkhas District

مراجع

  • Badri, S.A., Rezvani, M.R., Torabi, Z., and Malekan, A. (2015). Meta-SWOT: Strategic tools for sustainable tourism planning (Case Study: Meyghan village). Journal of Tourism Planning and development, 4(13): 29-50. (Persian)
  • Churchman, A. (2002). Environmental psychology and urban planning: Where can the twain meet. Handbook of environmental psychology, Chapter 12:191-200.
  • Cooke, S.J., Danylchuk, A.J., Danylchuk, S.E., Suski, C.D. and Goldberg, T.L. (2006). Is catch-and-release recreational angling compatible with no-take marine protected areas? Ocean and Coastal Management, 49(5-6): 342-354.
  • Creaco, S. and Querini, G. (2003). The role of tourism in sustainable economic development, 43rd Congress of the European Regional Science Association: "Peripheries, Centres, and Spatial Development in the New Europe", 27th - 30th August 2003, Finland.
  • Dann, G.M. (1996). The language of tourism: A sociolinguistic perspective. publication: Wallingford, Oxon, UK : CAB International. ISBN, 9780851989990.
  • Eftekhari, A., Pourtahari, M. and Mahdavian, F. (2011). Prioritizatin of tourism capacities of rural areas in Nir township. Geography and Development, 9(24): 23-38. doi: 10.22111/gdij.2011.527. (Persian)
  • Figueiredo, E. (2011). Um rural cheio de futuros. O rural plural: Olhar o presente, imaginar o futuro Castro Verde, Editora, 100: 5-12.
  • Ghaderi, Z. and Henderson, J. C. (2012). Sustainable rural tourism in Iran: A perspective from Hawraman village. Tourism Management Perspectives, 2: 47-54. (Persian)
  • Gugushvili, T., Salukvadze, G. and Salukvadze, J. (2017). Fragmented development: Tourism-driven economic changes in Kazbegi, Georgia. Annals of Agrarian Science, 15(1): 49-54.
  • Hajinejad, A., Paydar, A., Bagheri, F. and Abdi, N. (2015). Projection of the strategic planning of Iran rural tourism development. Quarterly Journal of The Macro and Strategic Policies, 2(8): 111-135. (Persian)
  • Hajinejad, A., Rahimi, D. and Taghizadeh, Z. (2013). Codification of Strategic plan of Tourism Development in Rural Tourism Sample Areas Case Study: The Tourism Sample Village of Hajij in Paveh. Town and Country Planning, 5(1): 51-78. (Persian)
  • Heydari, R., Talebpour, M., Nazari Torshizi, A., Shajie, K. and Jaberi, S. (2020). Codification of Strategies for Competitiveness and Sports Tourism Development in Cities by using of Meta SWOT Technique (Case Study: Mashhad Metropolis). urban tourism, 7(1): 143-159. (Persian)
  • Kim, S. and Jamal, T. (2015). The co-evolution of rural tourism and sustainable rural development in Hongdong, Korea: complexity, conflict and local response. Journal of Sustainable Tourism, 23(8-9): 1363-1385.
  • Mahmoudi, B., Haghsetan, A. and Maleki, R. (2011). Investigation of obstacles and strategies of rural tourism development using SWOT Matrix. Journal of Sustainable Development, 4(2): 136-141.
  • Montazeri, M. and Barati, N. (2014). Tourism development strategic planning, efficient approach to achieve sustainable tourism (Case Study: Yazd). HAFTSHAHR, 4(47, 48): 40-57. (Persian)
  • Norouzi, F.H. and Khorasani, M. (2016). Strategic planning of rural tourism development in the rural areas of Khuzestan province (Case study: Shivand village of Eizeh township). Geography and Territorial Spatial Arrangement, 6(18): 119-134. doi: 10.22111/gaij.2016.2372 .(Persian)
  • Panyik, E., Costa, C. and Rátz, T. (2011). Implementing integrated rural tourism: An event-based approach. Tourism management, 32(6): 1352-1363.
  • Perdomo, Y. (2016). Key issues for tourism development–the AM-UNWTO contribution. Worldwide hospitality and tourism themes, 8 (6): 625-632. https://doi.org/10.1108/WHATT-09-2016-0050
  • Shorpley, and Shorpley, J .(2002). Rural tourism and its territory. Political-Economic Information, 186-185: 226-231.
  • Ramezannezhad, Y. and Eftekhari, A. (2019). Strategies of rural costal tourism development of Guilan province. Journal of Studies of Human Settlements Planning, 14(46): 19-34. (Persian)
  • Roknaddin Eftekhari, A. and Mahdavi, D. (2006). The solutions of the rural tourism development with SWOT methods (Case study: Lavasan-E-Koochak). The Journal of Spatial Planning, 10(2): 1-31. (Persian)
  • Roumiani, A., Shayan, H., Sojasi Qeidari, H. and Rezvani, M.R. (2020). Strategic spatial planning for sustainable development of rural tourism purposes using the SOAR strategic model. Journal of Rural Research, 11(1): 90-105. (Persian)
  • Sabina, J.M. and Nicolae, J.C. (2013). Gender trends in tourism destination. Procedia-Social and Behavioral Sciences, 92: 437-444.
  • Salehpour, S., Riahy, V., Azizi, A. and Fathizade, F. (2019). The feasibility of rural tourism development with an emphasis on sustainable development approach (Case study: Takht-e Soleyman, Takab). Journal of Studies of Human Settlements Planning, 14(46): 111-127. (Persian)
  • Snieška, V., Barkauskienė, K. and Barkauskas, V. (2014). The impact of economic factors on the development of rural tourism: Lithuanian case. Procedia-Social and Behavioral Sciences, 156: 280-285.
  • Soteriades, M. (2002). Tourism and environment in rural areas. Available at: www. fund. acbe/prelude.
  • Sulistyadi, Y., Eddyono, F. and Hasibuan, B. (2017). Model of sustainable tourism development strategy of the Thousand Islands tourism area–Jakarta. Journal of Economics, Management and Trade, 19(1): 1-17.
  • Walpole, M.J. and Goodwin, H.J. (2000). Local economic impacts of dragon tourism in Indonesia. Annals of Tourism Research, 27(3): 559-576.

فایل ها

هم رسانی

ارجاع به این مقاله

آمار