تحلیل راهبردی توسعه گردشگری روستایی در شهرستان سرباز

نوع مقاله : مقاله پژوهشی

نویسندگان

1 مدرس کارآفرینی، دانشگاه علمی کاربردی استان سیستان و بلوچستان، زاهدان ایران.

2 استادیار اقتصاد توسعه، دانشگاه سیستان و بلوچستان، زاهدان، ایران.

3 دانشیار مدیریت دولتی، دانشگاه سیستان و بلوچستان، زاهدان، ایران.

چکیده

تحقیق حاضر، با روش توصیفی– پیمایشی، با هدف تحلیل راهبردی توسعه گردشگری روستایی در شهرستان سرباز انجام شد. جامعه آماری پژوهش کارشناسان و فعالان ادارات مرتبط با حوزه گردشگری این شهرستان به تعداد دویست نفر (کارشناسان ادارات بخشداری، فرمانداری، کمیته امداد، میراث فرهنگی، اداره کار و شهرداری) بودند که از آن میان، با استفاده از جدول کرجسی- مورگان و روش نمونه‌گیری تصادفی طبقه‌ای، 130 نفر به‌عنوان نمونه انتخاب شدند. گردآوری اطلاعات و داده‌های مورد نیاز به روش بررسی‌های اسنادی و کتابخانه‌ای و مطالعات میدانی صورت گرفت و برای تحلیل اطلاعات، با بهره‌گیری از شیوه (SWOT)، نقاط قوت، نقاط ضعف، فرصت‌ها و تهدیدهای گردشگری تجزیه‌وتحلیل و راهبردهای ممکن برای توسعه گردشگری منطقه تدوین شد. بر اساس نتایج پژوهش، از بین نقاط قوت، وجود جاذبه‌های طبیعی با وزن نسبی 248/0 و از بین فرصت‌ها، اعتقاد مسئولان به اشتغال‌زایی ازطریق توسعه گردشگری با وزن نسبی 238/0 در اولویت اول قرار گرفتند؛ همچنین، مهم‌ترین راهبرد کاربردی برای توسعه گردشگری روستایی در شهرستان سرباز راهبرد SO با وزن نسبی 332/0 ارزیابی شد. بنابراین، بهره‌گیری از توسعه بازارها و نمایشگاه‌های فصلی در روستاها و شهرهای اطراف و عرضه محصولات گرمسیری، تأسیس پارک میوه‌های گرمسیری، ایجاد اقامتگاه‌های بوم‏گردی حاشیه رودخانه سرباز و تأکید بر حمایت مسئولان دولتی از اشتغال‌زایی در روستاهای دارای جاذبه‌های گردشگری از کاربردی‌ترین راهبردهای مناسب SO به‏شمار می‌روند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Strategic Analysis of Rural Tourism Development in Sarbaz County of Iran

نویسندگان [English]

  • A. Raisi 1
  • M. Sheihaki Tash 2
  • H. Salarzehi 3
1 Lecturer in Entrepreneurship, Sistan and Baluchestan University of Applied Science and Technology, Zahedan, Iran.
2 Assistant Professor of Development Economics, University of Sistan and Baluchestan, Zahedan, Iran.
3 Associate Professor of Government Management, University of Sistan and Baluchestan, Zahedan, Iran.
چکیده [English]

This descriptive survey study aimed at a strategic analysis of rural tourism development in Sarbaz County, Sistan and Baluchestan province of Iran. The statistical population consisted of experts and activists of tourism related departments of the county including 200 experts (from District Office,, Governor’s Office, Relief Committee, Cultural Heritage Organization, Labor Department and Municipality); among them, 130 people were selected as sample size using Morgan table and stratified random sampling method. The required data were collected through documentary and library surveys as well as field studies and analyzed by SWOT technique using the strengths, weaknesses, opportunities and threats of tourism and possible strategies for tourism development in the region. According to the results, the natural attractions with a relative weight of 0.248 among the strengths and the authorities’ belief in employment generation through the tourism development with a relative weight of 0.238 among the opportunities were found to be the highest priorities; also, SO strategy with a relative weight of 0.332 was considered as the most important practical strategy for the rural tourism development in Sarbaz County. Therefore, taking advantage of the development of seasonal markets and exhibitions in the surrounding villages and towns and the supply of tropical products, the establishment of tropical fruit parks, the establishment of eco-tourism resorts along the Sarbaz River, and the emphasis on government support for employment in the most tourist-friendly villages were recommended within the SO strategies.

کلیدواژه‌ها [English]

  • tourism
  • Rural Tourism
  • SWOT
  • Sarbaz (County)
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