روستا و توسعه

روستا و توسعه

شناسایی و تحلیل موانع توسعه کسب‌وکارهای خُرد فرآوری محصولات کشاورزی و باغی در شهرستان بیضا، استان فارس

نوع مقاله : مقاله پژوهشی

نویسندگان
1 دانشیار ترویج کشاورزی، گروه مدیریت توسعه روستایی، دانشکده کشاورزی، دانشگاه یاسوج، یاسوج، ایران.
2 دانشجوی دکتری توسعه کشاورزی، دانشکده کشاورزی، دانشگاه یاسوج، یاسوج، ایران.
10.30490/rvt.2026.367656.1754
چکیده
کسب‌وکارهای خُرد فرآوری محصولات کشاورزی و باغی، ابزاری کارآمد برای ایجاد ارزش افزوده، کاهش ضایعات و تقویت تاب‌آوری اقتصادی در مناطق روستایی محسوب می‌شوند. با وجود ظرفیت‌های قابل‌توجه شهرستان بیضا، این فعالیت‌ها عمدتاً در سطحی سنتی و کم‌دوام باقی مانده‌اند. پژوهش حاضر با هدف شناسایی، طبقه‌بندی و اولویت‌بندی چالش‌های توسعه این کسب‌وکارها از دیدگاه فراوران کسب و کارهای خرد انجام شد. روش پژوهش توصیفی-تحلیلی از نوع پیمایشی بود و نمونه آماری شامل ۱۸۳ واحد فعال فرآوری در سطح خانوار بود که به‌صورت سرشماری بررسی شدند. ابزار گردآوری داده‌ها، پرسشنامه‌ای محقق‌ساخته با ۱۱۹ گویه در قالب هشت بُعد چالش‌ها (فنی-تولیدی، بازاریابی، مالی-حمایتی، زیرساختی-لجستیکی، دانشی-آموزشی، نهادی-اداری، اجتماعی-فرهنگی و محیط‌زیستی) بود که روایی آن با نظر متخصصان و پایایی آن با آلفای کرونباخ (0/79 تا 0/89) تأیید شد. تحلیل داده‌ها با نرم‌افزارهای SPSS وAMOS و با استفاده از آمار توصیفی، تحلیل عاملی اکتشافی و تحلیل عاملی تأییدی انجام شد. یافته‌ها نشان داد 61/75 درصد از فعالان را زنان تشکیل می‌دهند و میانگین سنی و سابقه فعالیت به‌ترتیب 43/57 و 9/13 سال است. بیشترین میانگین مربوط به بعد فنی-تولیدی (3/73) و کمترین مربوط به بعد دانشی (3/27) بود. تحلیل عاملی اکتشافی نشان داد که ابعاد هشت‌گانه بین 66/39 تا 76/41 درصد از واریانس موانع را تبیین می‌کنند. شاخص‌های برازش مدل تأییدی عبارت از نسبت کای‌دو به درجه آزادی (1/32)، ریشه میانگین مربعات خطای تقریب (0/04)، و شاخص­های برازش تطبیقی CFI (0/95)، IFI (0/95) و TLI (0/94) نشان­دهنده برازش مطلوب مدل است. یافته‌ها نشان داد که موانع توسعه کسب‌وکارهای فرآوری در شهرستان بیضا ماهیتی چندبعدی دارند و ابعاد فنی و تولیدی (70/97)، بازاریابی (66/71)، مالی و حمایتی (66/39)، زیرساختی و لجستیکی (67/58)، دانشی (76/41)، نهادی (66/94)، اجتماعی (68/96)و محیط‌زیستی (67/49) هر یک سهم قابل توجهی در تبیین این موانع دارند. نتیجه سیاستی پژوهش آن است که توسعه این کسب‌وکارها نیازمند رویکردی سیستمیک و چندسطحی است: در سطح کلان، اصلاح مقررات و ارائه مشوق‌های مالی؛ در سطح میانی، ایجاد مراکز تجمیع فرآوری، بهبود زیرساخت‌های سردخانه­ای و جاده‌ها، و ایجاد شبکه‌های بازاریابی؛ و در سطح خرد، توانمندسازی فنی و مدیریتی بهره‌برداران با تأکید بر زنان روستایی. مداخلات تک‌بعدی بدون توجه به هم‌پیوندی این ابعاد، کارایی لازم را نخواهند داشت.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Assessment of Barriers to the Development of Small-Scale Processing Businesses for Agricultural and Horticultural Products in Beyza County, Fars Province

نویسندگان English

M. Sharifzadeh 1
S. Moayedi 2
1 Associate Professor of Agricultural Extension, Department of Rural Development Management, Faculty of Agriculture, Yasouj University, Yasouj, Iran.
2 Ph.D. Student of Agricultural Development, Department of Rural Development Management, Faculty of Agriculture, Yasouj University, Yasouj, Iran.
چکیده English

Abstract
Introduction
Rural areas are among the main pillars of agricultural production, food security, and sustainable development. One of the most effective ways to strengthen rural economies is the establishment and expansion of small-scale processing enterprises that add value to local agricultural and horticultural products. These businesses reduce post‑harvest losses, create rural employment, empower women, and increase household incomes by utilizing local resources. Despite the high agricultural potential of rural regions in Iran, many such enterprises remain traditional, informal, and low‑yielding. Beyza County in Fars Province is one such area, where suitable climatic, agricultural, and human capital conditions have not yet translated into dynamic rural industries. This study aims to identify, categorize, and analyze the barriers to the development of micro-scale agricultural and horticultural processing businesses in Beyza County, using a multi‑dimensional analytical approach centered on local actors’ perspectives.

Materials and Methods
This applied research employed a descriptive–analytical survey method. The statistical population consisted of all rural households engaged in small-scale agricultural and horticultural processing in Beyza County (183 units). Due to the limited population size, a census approach was adopted. Data were collected using a structured questionnaire designed based on a theoretical framework encompassing eight major dimensions of development barriers: technical–production, marketing and sales, financial and support-related, infrastructural and logistical, knowledge and training, institutional and administrative, socio-cultural, and environmental. The instrument included 119 Likert-scale items. Content validity was confirmed through expert judgment, and reliability was validated using Cronbach’s alpha at an acceptable level. Data analysis was conducted using SPSS and AMOS through descriptive statistics, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA). EFA was used to explore the internal structure of barriers, and CFA assessed the measurement model, construct validity, and goodness of fit.

Results and Discussion
The descriptive results indicated that 61.75% of operators were female, while 38.25% were male. The average age was 43.57 years with a mean work experience of 9.13 years. Approximately half of the respondents (51.91%) considered processing as their main occupation. The most common processing activities were raisin production and packaging (18.58%), traditional food preparation (18.03%), mushroom processing (17.49%), olive processing (15.30%), and agricultural product packaging (13.66%). Among the barrier dimensions, the Technical–Production factor had the highest mean score (3.73), followed by Financial–Support (3.60) and Infrastructure–Logistics (3.50). The Knowledge and Training dimension showed the lowest mean (3.27). Nevertheless, the mean scores across all dimensions were above 3, reflecting the existence of moderate to high levels of barriers in all areas. Exploratory factor analysis confirmed that each dimension comprised multiple sub-factors, accounting for between 66.39% and 76.41% of the total variance. For example, within the technical-production dimension, limited equipment access, inadequate technological skills, and low product standardization emerged as key constraints. In the financial–support dimension, participants highlighted high production costs, restricted access to low-interest loans, and limited supportive interventions. Infrastructural–logistical barriers were linked to insufficient cold-chain and storage facilities, poor rural transportation networks, and lack of packaging and distribution centers. Institutional–administrative barriers were mainly associated with bureaucratic complexity, unstable regulations, and uncertainty in raw material supply. Confirmatory factor analysis verified the eight-dimensional measurement model, with acceptable model fit indices (χ²/df < 3, RMSEA < 0.08, GFI > 0.9), confirming construct validity, reliability, and discriminant convergence. The findings reveal that these barriers are systemic and intertwined, reflecting weaknesses at individual, institutional, and structural levels that together form an incomplete rural entrepreneurship ecosystem.

Conclusions
The results suggest that small-scale agricultural and horticultural processing enterprises in Beyza County face multi-layered, interrelated, and persistent challenges that limit their development potential. Overcoming these barriers requires coherent and integrated policy actions rather than isolated or short-term programs. At the macro level, policies should focus on clarifying regulations, simplifying administrative procedures, providing targeted financial support, and designing fiscal incentives for small-scale processors. At the meso level, local and regional authorities should establish shared rural processing centers, improve basic physical and service infrastructures, and develop market access platforms for rural producers. At the micro level, it is essential to enhance farmers’ and entrepreneurs’ technical and managerial skills, provide continuous consultancy and innovation support, strengthen local social networks, and particularly empower women’s participation in rural business activities. Incorporating green technologies, waste management, and eco-friendly production practices can further contribute to both economic and environmental sustainability. The study concludes that the long-term success of small-scale processing enterprises depends on strengthening the rural entrepreneurship ecosystem, promoting synergistic cooperation among public, private, and community actors, and grounding development policies on an evidence-based understanding of real local constraints.

کلیدواژه‌ها English

Small-Scale Rural Businesses
Agricultural And Horticultural Product Processing
Rural Entrepreneurship Ecosystem
Local Development
Beyza County
Ahmadi, M., Hatami, H., Jashirzadeh, A., & Mooszadeh, N. (2024). Analyzing the barriers to the development of rural women’s entrepreneurship (Case study: Touristic villages of Yasouj). Journal of Sustainable Urban & Regional Development Studies (JSURDS), 5(3), 17–32. https://srds.ir/article_206699.html?lang=en [In Persian]
Aliyari, N., Karami, A., & Sharifzadeh, M. (2020). Comparative study of mental quality of life in the historical-cultural tourism target and non- target villages in Marvdasht County. Village and Development, 23(1), 95-118. https://doi.org/10.30490/rvt.2020.311740.1112 [In Persian]
Beckmann, M., Garkisch, M., & Zeyen, A. (2023). Together we are strong? A systematic literature review on how SMEs use relation-based collaboration to operate in rural areas. Journal of Small Business & Entrepreneurship, 35(4), 515–549. doi: 10.1080/08276331.2021.1874605
Byrne, B. M. (2016). Structural equation modeling with AMOS: Basic concepts, applications, and programming (3rd ed.). Routledge.
Chenari, H. M., Nejad, M. R. S., Agha, F. N. J., Jensi, Z., & Kahaki, F. (2021). Providing a model of agritourism in rural development case study: Masal county, guilan province, iran. Journal of Agricultural Sciences–Sri Lanka, 16(1). doi: 10.4038/jas.v16i1.9187
Darvari, S. Z. , Jamshidi, O. and Ghorbani Piralidehi, F. (2025). The Identification and Analysis of Barriers and Strategies to the Development of Sustainable Entrepreneurship in Coastal Villages. The Journal of Community Development (Rural-Urban), 17(2), 405-426. doi: 10.22059/jrd.2025.397752.668932
Eghbali, J., Asadi, A., & Shabanali Fami, H. (2018). Expansion of agro-processing industries in the county of Fereidan: Challenges and perspectives. Journal of Rural Research, 9(3), 360-375. doi: 10.22059/jrur.2018.237695.1138
Eschker, E., Gold, G., & Lane, M. (2017). Rural entrepreneurs: What are the best indicators of their success? Journal of Small Business and Enterprise Development, 24(2), 278–296. https://doi.org/10.1108/JSBED-07-2016-0112
Farahi, K., Gelard, P., & Tohidi, H. (2024). Identifying and ranking the effective financial factors on rural entrepreneurial small businesses. International Journal of Research in Industrial Engineering, 13(1), 1–10. doi: 10.22105/riej.2024.333363.1304
Frolova, S. V., Litvinova, I. V., Salomatina, M. N., & Bryazgunova, N. S. (2020). Small business as a factor in sustainable rural development. BIO Web of Conferences, 17, 00004. EDP Sciences.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis. Structural Equation Modeling, 6(1), 1–55. doi: 10.1080/10705519909540118
Isenberg, D. (2011). The entrepreneurship ecosystem strategy as a new paradigm for economic policy: Principles for cultivating entrepreneurship. The Babson Entrepreneurship Ecosystem Project. Dublin, Ireland: Institute of International and European Affairs.
Izadi, B. H., Rezaei Moghaddam, K., Asadollahpour, A. (2016). Influencing factors and obstacles for accomplishing entrepreneurship development in agricultural home-based businesses in villages of Shiraz. Iranian Agricultural Extension and Education Journal, 12(1), 39-51.
Karami, O., Fatemi, M., Rezaei-Moghaddam, K., & Ghafouri, M. (2025). Gender, entrepreneurship, and marketing: Barriers and drivers for rural women in Iran. Sustainable Futures, 10, 101124. doi: 10.5555/20193131691
Kiumarsi Birak Olya, S., Sojasi Gheidari, H., & Bouzarjomehri, K. (2023). Analysis of factors affecting the development of women’s family businesses in rural areas (Case study: Faruj County). Economic Geography Research, 4(11), 36–55. DOR: 20.1001.1.27173747.1402.4.11.3.5 [In Persian]
Maleki, T., Golparvar, P., & Zarifian, S. (2017). Barrier factors to micro business development in rural areas (Case study: Goyje Bel Reigen, Central District of Ahar Township). Rural Development Strategies, 4(3), 317–333. https://doi.org/10.22048/rdsj.2018.81627.1645 [In Persian]
Medina, M. L. P., Garfias, R. A., & Tellez, B. L. C. (2023). Entrepreneurship in small towns: Opportunities and challenges. South Florida Journal of Development, 4(3), 1032–1047.
Mohammadi, Y., & Azizi, M. (2023). Analyzing why agro-processing industries are not developed in Kamyaran County: Application of the grounded theory Method. Journal of Rural Research, 13(4), 716-733.
Mohammadi Tamari, Z., Zakaria, R., Rastegari, H., & Sharifzadeh, M. (2019). Fuzzy screening of barriers and obstacles of rural entrepreneurship in Iran. Journal of Agricultural Extension and Education Research, 12(1), 107–114. https://sid.ir/paper/364958/en [In Persian]
Mozaffari Vishkaei, Z., & Hajinejad, A. (2025). Examining rural business owners’ perceptions of the role of social networks in enhancing rural businesses (Case study: Rural businesses in Khomam County). Geography and Development, 23(81), 63–88. https://doi.org/10.22111/gdij.2025.51012.3715 [In Persian]
Najafi, K., Farahani, H., Mohamadi Yegane, B., & Najafi Kani, A. A. (2024). Analyzing the fields of improving the entrepreneurship system and micro and small businesses for sustainable economic development in rural areas (Case study: Villages of Babolsar Township). Geographical Planning of Space Quarterly Journal, 14(1), 1–19. https://doi.org/10.30488/gps.2023.401462.3651 [In Persian]
Norouzi, A., & Amini, F. (2025). Exploring barriers to rural women’s entrepreneurship development (Case study: Baghbahadoran District of Isfahan Province). Spatial Planning, 15(4), 1–22. https://doi.org/10.22108/sppl.2025.145203.1846 [In Persian]
Ojonugwa, A. M., & Ngbede, I. M. (2024). Barriers to employment generation by rural small businesses in Benue State, Nigeria. Journal of Economics and Allied Research, 9(4), 297–305.
Ordikhani, H., Parashkoohi, M. G., Zamani, D. M., & Ghahderijani, M. (2021). Energy-environmental life cycle assessment and cumulative exergy demand analysis for horticultural crops (Case study: Qazvin province). Energy Reports, 7, 2899-2915. doi:https://doi.org/10.1016/j.egyr.2021.05.022
Petrin, T. (1997). Entrepreneurship as an economic force in rural development. REU Technical Series (FAO), (41).
Samian, M., & Movahedi, R. (2018). Employment obstacles and strategies in rural small businesses of Hamedan Province. Karafan Journal, 15(1), 47–66. DOR: 20.1001.1.23829796.1397.15.43.3.5 [In Persian]
Sheikhi, D., Amiri, M., & Ghamari, S. (2023). Analysis of obstacles and problems of entrepreneurship development in rural areas (Case study: Rural areas of Tuyserkan Township). Geography and Territorial Spatial Arrangement, 13(48), 1–38. https://doi.org/10.22111/gaij.2023.43223.3058 [In Persian]
Stam, E., & Spigel, B. (2016). Entrepreneurial ecosystems. Utrecht School of Economics, Tjalling C. Koopmans Institute.
Statistical Center of Iran. (2022). Statistical Yearbook System. https://amar.org.ir/salnameh-amari [In Persian]
Tabares, A., Londoño-Pineda, A., Cano, J. A., & Gómez-Montoya, R. (2022). Rural entrepreneurship: An analysis of current and emerging issues from the sustainable livelihood framework. Economies, 10(6), 142.
Tabatabaee Amid, B., & Shahraki, M. R. (2020). Barriers to rural women’s businesses: A study in the Tilabad watershed of Golestan Province. Journal of Studies in Entrepreneurship and Sustainable Agricultural Development, 7(3), 17–34. https://doi.org/10.22069/jead.2021.19130.1484 [In Persian]
Zaheri, M., Karimzadeh, H., & Hosseini, N. (2025). Study of the factors inhibiting the development of entrepreneurship in rural areas with a meta-analysis approach. Journal of Rural Research, 16(3), 181–201. https://doi.org/10.22059/jrur.2025.381208.1978 [In Persian]
Zandieh, Sh., Sarafizadeh Ghazvini, A., Alam Tabriz, A., & Sakhdari, K. (2020). Rural entrepreneurship development model based on cognitive empowerment and explaining the role of institutional environment in it: A case study of rural businesses. Village and Development, 23(2), 63-87. https://doi.org/10.30490/rvt.2020.328430.1149 [In Persian]
Zinati Fakhrabad, H., Garkani, S. A. H., Amiri, S., & Soltani Ghiathund, N. (2024). Pathology and prioritization of factors hindering the development of rural businesses (A case study of rural area in Gachsaran County). Journal of Entrepreneurship Research, 3(2), 37–50. https://doi.org/10.22034/jer.2024.2005758.1045 [In Persian]