Analyzing and explaining the experiences of agricultural specialists and expert farmers in identifying and prioritizing information sources for farmers in the field of investment development in the agricultural sector.

Hossein Kohestani, Hoshang Mohamadi, Hossein Yadavar, Ali Kianirad

Familiarity with information resources is considered as a sustainable development tool for villages in order to raise awareness, reduce information gap and increase efficiency of villagers. The aim of the research is to identify and prioritize the influential factors. The methodology of this research is an exploratory research in terms of its purpose, in which, after studying the theoretical literature, the primary influential factors are extracted. The main purpose of this research is to identify the information sources of farmers in the villages of Kermanshah. The research method is qualitative and is done with the phenomenological approach on agricultural experts and farmers in the winter of 1403 in order to identify information sources using deep open and semi-structured interviews. In order to prioritize the information resources of the farmers, they were targeted by sampling and data saturation, with the confidentiality of information and the ability to leave the study at any time. By analyzing and integrating the main components, four main components were identified and 20 sub-components were extracted and used for AHP ranking. The results showed that the incompatibility rate was less than 0.1. So there is compatibility in the pair comparison. Therefore, all elements have a good and acceptable weight. The result was that based on the calculations carried out and the amount of their accuracy, it was determined that among the main factors of information resources, holding educational classes with a weight of 0.137 is in the first place and the use of websites with the weight of 0.0062 is in the last place.

Keywords: Information resources, specialists, farmers, investment