Extended Abstract:
Introduction and Objective:
Lack of awareness among rural people is the main factor in the lack of sustainable agricultural development in villages, so rural development programs should be directed towards awareness from the media, especially new media and social networks. Reform and change are made when the beliefs of the rural community change. Most people believe that sustainable agricultural development is one of the duties and options of governments, but the reality is that sometimes government interventions have been destructive. Since human resource development is one of the basic principles in sustainable agricultural development, and sustainable agricultural development is implemented at an optimal and effective level when the gap between the previous generation and rural youth can be bridged by developing education through new media and field training, awareness about sustainable agricultural development is the first step in developing and improving the awareness and knowledge of human resources through new media and social networks in changing individual behavior, attitudes, and skills. The infrastructural limitations of villages and their limited access to educational and communication facilities have made new media and social networks one of the most important tools for transferring information, knowledge, and skills to villagers. The main objective of this study is to investigate the role of new media (media based on the Internet) in the sustainable development of agriculture in the villages of Tekab County, West Azerbaijan Province.
Materials and Methods:
This study, using a survey and documentary method, attempts to investigate the extent and manner of use of new media by the villagers of Tekab County, West Azerbaijan Province, and to identify the most important factors affecting the sustainable development of agriculture. The samples were selected using a random sampling method and the data collection tool was a questionnaire. The validity of the research tool was obtained through the application of the opinions of the academic staff members and agricultural specialists of the Agricultural Research, Education and Promotion Organization and the supervisors and consultants. The preliminary test and validity of the questionnaire were carried out by completing 28 questionnaires by farmers in one of the villages outside the statistical sample, and its reliability was confirmed with an ordinal theta coefficient of 0.85. The statistical population of this study includes all farmers in Tekab County, West Azerbaijan Province, which are 32,224 people. The sample size was determined using the Cochran formula as 285 people. The sampling method was simple random and farmers living in villages of six districts of Tekab County were interviewed in person in 1402.

Results and Discussion:
A mixed-method multivariate regression analysis showed that income, education, and the use of new media are the most important factors affecting sustainable agricultural development. There is also a relationship between the impact of media and the active participation of rural people in sustainable agricultural development. The data were analyzed using SPSS software and using multiple regression coefficient and Spearman, Mann-Whitney, and Kruskal-Wallis correlation coefficient tests. Regarding the impact and effectiveness of new media on farmers in accepting sustainable agricultural development, the results indicate that there is a positive and significant relationship between the use of new media and the acceptance of sustainable agricultural development. (r=0.146, p=0.026). There is also a positive and significant relationship between farmers' education and their interest in sustainable agricultural development (r=215/) (p=0.001)

Conclusion:
Therefore, we conclude that the use of educated rural people in matters related to sustainable agricultural development and their use of new media will significantly contribute to increasing the participation of rural people in projects related to sustainable agricultural development.
Keywords: Rural areas, sustainable development of rural agriculture, new media, rural development programs, Tekab