A Study of Self-employed Women’s Personality Features and Motivations in Kandovan Village

This research aims at studying the self-employed women’s personality features and motivations for starting a business in Kandovan village. It was conducted in a survey descriptive method in 2010. In the first place, 52 people among the self-employed women of the village were selected through enumeration, and the concerned data were collected via structured questionnaire. Results of data analysis show that the self-employed women’s features regarding risk-taking, internal locus of control, need of achievement, creativity and challenge-seeking are at the high average mean, and tolerance of ambiguity is at the low average mean; in addition, their motivations for ‘solving the unemployment in society’ and ‘earning independent income’ are among the most and the least important stimuli for starting self-employment. Providing and expanding the entrepreneurship and technical and professional skill trainings for the rural women can create and strengthen their incentives for self-employment.