Land scarcity and infeasibility of its production make the practice of its operation and management to be undertaken in a suitable manner. Over recent years, the attitude toward land use management and rural residential land assignments in particular has been made from a sustainability viewpoint. In Iran, like some other countries, the government has attempted to assign national wastelands within a residential land plan to the rural people since 1979. This study aims at identifying strengths/ opportunities as well as weaknesses/ threats of such treatment and presenting a best strategy through the SWOT model. According to the study findings of the research done by the description and analysis of 264 rural household questionnaires and 22 questionnaires of the experts in Housing Foundation in six selected provinces, given the existing strengths, weaknesses, opportunities and threats, a competitive strategy might be recognized as the best one.
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