Strategic Planning for Rural Tourism Development Using the Meta-SWOT Model (Case Study: Hyderabad Village, Mishkhas District)

Document Type : Original Article

Authors

1 Associate Professor of Geography and Rural Planning, Faculty of Humanities, Zanjan University, Zanjan, Iran.

2 Instructor, Department of Geography and Rural Planning, Faculty of Social Sciences, Payame Noor University, Tehran, Iran.

Abstract

Rural tourism as one of the important forms of tourism and the driving force behind the development of rural environments is one of the most important issues that require the adoption of coherent strategic plans in accordance with the potentials and local conditions of the region. In the framework of this planning, all the capacities and assets that can be offered in the field of rural tourism through spatial links are integrated. Also taking into account the numerous and different actors in the development of this type of tourism and their role and position in the process strategies from tourism spatial management are offered. Therefore, the purpose of this study is to identify the resources and capabilities and position of the village among other competitors and to present rural tourism development strategies in Hyderabad village located in Mishkhas district of Ilam province. The research method is descriptive-analytical and the method of collecting information and data is documentary and field. The statistical population of the study has been a group of experts. Finally, using the Meta-SWOT technique, the position of the village and appropriate executive strategies has been introduced. The results showed that among the investigated factors, 4 ecotourism development strategies as the most important internal potential of the village which have the most influence and weight are the use of natural landscapes by equipping the area with temporary and permanent residences, etc.; trying to introduce the village at the extra-regional level as an apricot center and supporting the registration of its branding with wide publicity and information; laying the groundwork for investment and taking advantage of private sector investors by granting facilities; involving tourists in the process of making and processing products and eliminating middlemen in providing garden products from the village to the market.

Keywords

References

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