Abstract
Introduction
In recent years, one of the factors behind the backwardness of villages and the migration of villagers to the city has been economic issues and access to employment. Therefore, the main goal of implementing various programs in rural areas is to achieve rural development, and one of the main goals of development is to reduce unemployment, create and increase job opportunities. Therefore, guaranteeing and continuing the life and survival of villages requires finding new solutions and methods to deal with problems that depend on innovation, innovation, new processes and methods. In order to invent new methods and processes that can guarantee the continuation of rural life, along with upstream policies and programs, it is necessary to pay attention to the existing local capacities and their operational solutions. In today's era, rural development is more connected with the phenomenon of entrepreneurship than in the past. Considering that agricultural development, as the main center and axis of the country's development, has a special role and position, and businesses related to it can be a necessary condition and driver of rural development, the present study aims to identify and prioritize business opportunities related to agricultural products in rural areas of Izeh County.
Related to agricultural products
Materials and Methods 
Based on the purpose, this research is applied and in terms of descriptive-analytical nature and in terms of data collection method, it is mixed (combination of quantitative and qualitative methods). According to the objectives, the research consists of two stages. In the first stage, in order to identify and prioritize business opportunities related to agricultural products in the study area, researchers used semi-structured interviews with experts and entrepreneurs in related fields. Sampling method was done purposefully and by snowball method. According to the theoretical saturation rule, the number of interviews has reached 23. Then, using the qualitative method and through three stages of open, central and selective coding, the collected information has been analyzed. The data analysis tool was done using Maxquda23 software. Kappa coefficient was also used for the validity and reliability of the criteria. In the quantitative part of the research, the opinions of 15 academic and organizational experts were used. In order to prioritize the identified criteria and businesses, Critic and Marcos decision-making models were used. Based on the results of the Maxquda, 49 businesses were identified in the form of 4 agricultural, horticultural, livestock and aquatic sectors, and the highest frequency was related to the agricultural sector.
Results and Discussion 
The general and final result of the research shows that among the 49 possibilities of identifying the construction of an oil production factory and pasta production, they are ranked first and second. The reason for this is that there is a lot of rapeseed and wheat in Izeh city. The surplus of these two products for regional needs in the development of manufacturing plants can provide rural development. The construction of olive processing workshops is also ranked third. The olive crop can also be developed at a higher level due to the favorable conditions of the studied area for cultivation and also the low need for water. Animal feed production factory, launching of cake and biscuit production company, honey packaging, seed production and disinfection company, animal breeding, milk processing and pomegranate processing are also in the fourth to tenth place. The mentioned businesses are all with regional capacities and will definitely be used in building a factory or starting a company with extraordinary businesses from its raw materials in this county.
Conclusions 
In this research, it was in 3 agricultural, horticultural and livestock sectors. Considering the vast and undulating lands of the city under study, the highest level of crops is devoted to wheat and rapeseed cultivation, and due to the surplus of harvest, it is possible to set up a rapeseed oil factory, a pasta, cake and biscuit production factory in this city. There is also a garden in Izeh city with a very suitable capacity for planting and processing olives. In the livestock department, the city under study is one of the first three cities in Khuzestan province in the area of ​​breeding and production of light livestock, which, by using breeding, increases milking rate, increases twinning, increases volume, and strengthens genes. , follow the desired production of annual wool and increase the quality of meat. It should be noted that the formation of businesses dependent on agricultural products depends on conditions such as amending laws and regulations, providing banking facilities, and finding suitable locations.