واکاوی عوامل مؤثر بر موفقیت شرکت‌های تعاونی روستایی با استفاده از مدل ارزیابی متوازن: مطالعه موردی شرکت تعاونی روستایی پیراقوم شهرستان اردبیل

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه جغرافیا، دانشگاه محقق اردبیلی، اردبیل، ایران

2 دانش آموختة کارشناسی ارشد جغرافیا و برنامه ریزی روستایی، دانشگاه محقق اردبیلی، اردبیل، ایران

چکیده

شرکت‌های تعاونی روستایی برای موفقیت باید با آگاهی از شرایط موجود خود، بتوانند وضعیت آینده را پیش‌بینی کنند و نسبت به تغییرات محیطی واکنش مناسب نشان دهند، که لازمه آن ارزیابی دقیق عملکرد شرکت‌هاست. در این راستا، با بهره‌گیری از شیوه کارت امتیازی متوازن، می‌توان به ارزیابی شرکت از چهار بعد مالی، مشتری، فرآیند داخلی، و رشد و یادگیری و نیز روابط میان آنها پرداخت. در پژوهش حاضر، عملکرد شرکت تعاونی روستای پیراقوم شهرستان اردبیل با استفاده از همین شیوه ارزیابی شد. جامعه آماری تحقیق شامل تمامی سهامداران شرکت تعاونی روستایی پیراقوم و همچنین، اعضای هیئت ‌مدیره این شرکت بود. نتایج نشان داد که شرکت تعاونی تولید این روستا از هر چهار بعد یادشده موفق بوده و بعد رشد و یادگیری با میانگین نمره 77/4 دارای بالاترین رتبه است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Exploration of Factors Affecting the Success of Rural Cooperatives Using Balanced Scorecard (BSC) Model: A Case Study of Piraqoum Rural Cooperative, Ardabil Province of Iran

نویسندگان [English]

  • B. Imani 1
  • R. Valadbeigi 2
1 Assistant Professor, Department of Geography, University of Mohaghegh Ardabili, Ardabil
2 Performance Evaluation, Balanced Scorecard (BSC), Piraqoum (Rural Cooperative), Ardabil (County)
چکیده [English]

To achieve success, rural cooperatives should know their current conditions, predict their future, and react appropriately to environmental changes. Therefore, they are required to evaluate their performance carefully. In this regard, balanced scorecard technique evaluates the cooperative from four different perspectives including financial, customers, internal process, and learning and growth perspectives as well as their relationships. In this research, the performance of Piraqoum Rural Cooperative in Ardabil province of Iran was evaluated using the balanced scorecard (BSC) technique. The statistical population included all shareholders of the concerned cooperative and its board of directors. The study results indicated that all four perspectives had performed successfully in the studied cooperative, among which the learning and growth perspective with the mean value of 4.77 had the highest rank.

کلیدواژه‌ها [English]

  • Performance Evaluation
  • Balanced Scorecard (BSC)
  • Piraqoum (Rural Cooperative)
  • Ardabil (County)
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